If you are starting an online business and want to drive traffic to your website, you have two options: You can either go the free route (which requires a lot of time and effort) or you can go for the paid route (which requires investment). For our purposes, we’ll only be talking about PPC advertising, or pay per click. If properly used, it’s possible to generate large amounts of highly targeted traffic very quickly. The basic idea is pretty simple because you only pay when someone clicks on your ads.
PPC is a great way to get started online, it’s not for everyone though as it does require some investment up front. It’s also worth checking the terms and conditions on the Adwords site as well, there are some restrictions and if you don’t follow them your account could be removed. For instance don’t try placing ads to gambling sites, although Google do now accept such advertisements you must have the required authorization before you’re allowed to.
After that, your marketing machine has to be up to speed with regard to conversions. Actually, there’s a lot to it, and it’s not as simplistic as it may seem. PPC advertising is quite complex for a number of reasons. It’s no secret that very many people have earned a ton ‘o money via ppc advertising. Alongside the tremendous rewards, you’ll find tremendous risks, too, if you’re unaware and careless. The prerequisite for success is knowledge, research, caution, and common sense. We’ll be sharing some PPC strategies and tips to help get you on your way.
By searching for ads that are making money for your competitors, you can improve the performance of your own campaigns. You can do a great deal of free research on the internet. Pay per click ads are seen in almost all the search engines, and researching these ads will give you a clear insight on how your competitors are using this advertising platform and what kind of ad copy is working for them. You can research this for free or, if you have a little money to spend, purchase one of the high end tools which will give you an inside look at what your competitors are doing, which ads are most successful, keywords, bidding prices, and so forth. Using this kind of data enables you to scientifically plan each of your campaigns, making success far more likely.
Your advertising budget is a critical component that helps you get successful with pay per click advertising. Try to come up with an amount you are comfortable with and stick to it. If you have a profitable campaign, of course, you should gradually increase your budget so you can make more profit on it. It is generally easier to keep track of your campaigns, however, when you don’t make frequent changes to your budget. Whether your budget is $50/day or $1,000/day, you will have to stick to it.
You also want to get a high quality score, which you can get by having your keywords match the content of your ads. Similarly, the landing pages that visitors click through to should relate well to the ad and keywords. This will please your visitors as well as helping your quality score, so it should help you make more sales too. If you want to succeed with pay per click advertising, the best strategy is to test campaigns with a small budget at first.
This way you can drop campaigns that don’t work and invest more heavily into the good one. Also remember even if you don’t continue with your PPC advertisements the data you receive is invaluable especially for SEO target marketing. In fact a quick PPC campaign is the most reliable way to assess the possibilities of any keyword to target so use that data well.